For Physicians. By Physicians.

You are not alone. There are moments in the day, often while in the midst of caring for patients, when you need answers – about new conditions, tests or treatments, or basic best practices. Trusted medical guidance exists, but digging through the massive quantity of information out there to find what your patient needs can be a challenge. And the ever-increasing mountain of new data makes it even harder to separate the “signal” from the “noise.”

We know what it’s like. We are doctors like you, and we’ve been there.

The PcMed Project arose from our goal of creating the resource we wish we had – easy-to-access, practical and action-oriented information, crafted to be readable in those 5 minutes you have between patients. We ensure the system is quickly searchable and always mobile-friendly, also easily accessible on desktop or other systems. We want you to be able to navigate the medical information morass quickly and efficiently, making your day, work and life easier for you.

We are The PcMed Project. For Physicians. By Physicians.

Our Mission:

To be the primary educational resource for Primary Care professionals.

Our Vision:

Through the use of mobile-friendly platforms, The PcMED Project will provide knowledge and information that is:

• Evidence-based and oriented to professional standards and guidelines
• Easily searchable without endless tapping or clicking
• Practical and action oriented – “what you need when you need it”

We encourage our users to make this site their own by letting us know what you want to learn, share and read more about. 

The PcMED Project – Who We Are

Our management team has come together based on depth of combined experience in healthcare and computer technologies, and you can read our profiles below. To build our medical writing team, we have reached out to individuals with decades of real-life experience managing and caring for patients. In addition, our writers have served as teachers and mentors, and are passionate believers in lifelong learning.

Susan J. Gross, MD, FRCSC, FACOG, FACMG

President and CEO

Dr. Gross received her medical degree from the University of Toronto, Canada. She has spent over 25 years in the medical genetics world, doing research, patient care, and following her passion, medical education. When Sue isn’t focusing on helping to improve education in primary care and women’s health, you’ll find her cheering on a hockey team or dreaming of skating across a frozen pond.

Rasika Karnik, MD

Director, Medical Content

Rasika Karnik MD hails from Michigan and graduated from Wayne State University School of Medicine in Detroit. She is passionate about improving the practice of medicine for physicians and works as a Primary Care Physician in Chicago, IL. In her spare time, she enjoys yoga, cooking, audio books and exploring the restaurant scene in Chicago.

Linda Hayes, MS

Director, Healthcare Communications

Ms. Hayes is a graduate of Columbia University’s Graduate School of Journalism. She has over 2 decades of experience as a journalist, producer, writer and storyteller across a range of non-fiction platforms, including digital, network and cable television production, and social media for media organizations like Discovery, National Geographic, Travel, CBS, ABC, Fox, MTV and PBS. When not creating new media resources, Linda can be found playing ice hockey for the Brooklyn Blades or enjoying the arts in New York City. 

Suzanne M. Carter, Esq., CGC

General Counsel

Ms. Carter is an attorney practicing in the New York Metro area. She is also a board-certified genetic counselor. Her in-depth knowledge of genetic conditions allows for aggressive representation at Administrative Law Judge (ALJ) hearings with vocational and medical experts alike. Her private practice focuses on special education law, child welfare, and other family law concerns. Suzanne’s passions in life are sports, travel, and especially photography. If it’s there, she shoots it – through her viewfinder, that is.

Frank Branson, BS

Director, Information Technology

Frank Branson graduated from Winthrop University in South Carolina with a degree in business and economics. He leads the technology team with a focus on development operations, enterprise management, IT policy, and training. Offline, Frank enjoys hosting friends in his backyard, hiking the trails of upstate SC, and sampling the latest local food.

Loren Greer, MM, BM

Project Manager

Loren delved into the world of medical education when they joined the ObG Project in 2021. Passionate about learning, Loren enjoyed utilizing their diverse background and unique skillset to help create the PcMED Project. When not managing projects, Loren can be found frequently appearing on stage and in concert as a professional musician. Loren received multiple degrees from the Peabody Institute of The Johns Hopkins University and the Vocal Arts Program of Bard College and has appeared at venues such as National Sawdust, the Kennedy Center, the Kimmel Center, and Lincoln Center.